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Sina senior vice president Wei Jianglei speaks at the “2016 Rio Olympics Strategic Plan” launch ceremony Wednesday Cheap NBA Jerseys China , December 9, 2015.
December 9, 2015–BEIJING, CHINA– The booming sound of Brazilian drums filled the halls of China’s iconic “Bird’s Nest” Olympic Stadium yesterday as Sina (NASDAQ:SINA), along with its subsidiaries, microblogging website Sina Weibo (NASDAQ: WB), and Sina Sports Cheap NBA Jerseys , officially launched its “2016 Rio Olympics Strategic Plan” to an audience that included Chinese Olympic team members and famous Chinese entertainers.


Over the years, Sina has built a reputation as the preferred online destination in Chinafor Olympic coverage. Sina served as thesole official Chinese online media partner for the 2000 Sydney Olympics, and at the 2012 London Olympics was the official Chinese online media partner for the Chinese Olympic Committee. Building off of this rich history, at the press conference, Sina and its Olympic partners introduced how they will develop an extensive range of coverage of the Olympics through an impressive line-up of online and offline activities, unique in-game coverage and analysis, as well as provide opportunities for fans to interact directly with Olympic athletes.


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Leading up to and during the Olympics, Sina will provide timely updates, exclusive interviews, and in-depth Olympic commentary to its hundreds of millions of users across its comprehensive media platform, including Sina News, Sina Weibo, and Sina Sports. Sina will leverage its full suite of mobile applications Cheap Authentic Jerseys , including the Sina Sports mobile site, Sina Sports APP, and Sina News APP, to give fans the most updated coverage and exclusive behind-the-scenes content with Olympic athletes.


Sina has secured an impressive line-up of Chinese Olympic stars that will provide exclusive content to Sina Sports and interact with fans during the 2016 Rio Games. Two-time Olympic gold-medal badminton player Lin Dan, as well as Olympic women’s volleyball legend-turned-coach Lang Ping will serve as official Sina Sports Olympic Ambassadors. Sina Sports also secured strategic cooperation with multiplenational sports bureaus, becoming the official online media partner for nine of China’s national Olympic teams: women’s volleyball, wrestling Cheap Jerseys Wholesale , weightlifting, judo, fencing, cycling, equestrian, triathlon, and the modern pentathlon. Through the partnership Cheap Jerseys From China , athletes will share their perspectives and game recapwithSina every day of the competition, including giving exciting post-game interviews after medal and championship rounds.


On top of all that, Sina has assembled a top-notch group of commentators made up of over 20 former Chinese Olympic greats and world champions to provide comprehensive commentating and analysis throughout the Games. The online platform has also secured a line-up of expert sports columnists and commentators from around China to facilitate in-game commentary, post-game analysis and talk shows, and other original programming to deepen the Olympic experience for users.


As China’s largest microblogging platform, Sina Weibo gives Sina a huge edge in coverage of the Olympics. Over 70% of national team members are active on Sina Weibo, including over 200 Chinese sports stars Cheap Jerseys China , as well as over 1000 foreign sports stars. Throughout the Olympics, Sina will take advantage of Weibo interaction to give users unparalleled first-hand access to what is happening in Rio from the perspectives of athletes from around the world.


In additional to original programming, Sina has entered into strategic cooperation with Agence France-Presse, Reuters, Associated Press, Laureus World Sports and the European News Agency. These partnerships will add greatly to the coverage and content offering available to Chinese fans to ensure they receive a comprehensive, “all-access pass” to the Rio Olympics.


Exciting Fan Engagement Activities Building Momentum to Rio 2016